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Hyundai - Heart of Steel

Robot relationships – although normally based on ones and zeros – can be very complicated. Emotions in robots – just like in humans – can be confused and change from love to jealousy within seconds. Get a small insight of what happens as our two protagonists encounter the all new i30 for the first time… it turns the automotive factory line upside-down.

  • Client
    Hyundai Europe
  • Agency
    Razorfish
  • Production Company
    ACNE
  • Postproduction Company
    Unexpected GmbH, Stuttgart